Why what does Gen Z use instead of Google is often generative search in 2026

https://medium.com/@terryhutchins/what-gen-z-uses-instead-of-google-and-why-its-messing-with-my-seo-brain-a-bit-149f07827690

Gen Z’s preference for generative search engines over Google signals a shift in SEO priorities. Understand why generative search appeals to this audience and how SEO professionals can adapt their strategies to align with this trend.