When your reputation signals are messy, your top-of-funnel work hits a brick...
https://ariasimpressivechat.overblog.fr/2026/04/the-silent-deal-killer-why-reputation-is-the-foundation-of-awareness-demand-gen.html
When your reputation signals are messy, your top-of-funnel work hits a brick wall. Prospects do their own research before they ever talk to your SDRs. If they find bad reviews or a ghost-town LinkedIn presence, your MQL to SQL conversion rate tanks