When procurement teams vet new vendors, they skip the sales pitch and head...

https://dibz.me/blog/is-your-g2-profile-a-ghost-town-why-stale-trust-signals-kill-enterprise-deals-1099

When procurement teams vet new vendors, they skip the sales pitch and head straight to third-party validation. If your G2 profile is thin or your LinkedIn presence feels ghost-like, you create unnecessary friction before the first call even happens