When Melbourne Manufacturer Faces Falling Leads: Maria's Story

https://bizzmarkblog.com/how-australian-saas-teams-turned-demo-and-onboarding-videos-into-measurable-growth/

Maria runs a family-owned precision engineering firm in Melbourne that supplies parts to Tier 1 manufacturers. For years she relied on referrals and trade shows. Then COVID travel disruption and shifting procurement teams meant the calls slowed