We used to accept long queues and forgotten passwords as the cost of doing...

https://seo.edu.rs/blog/predictive-recommendations-are-not-magic-why-your-phone-knows-what-you-want-11121

We used to accept long queues and forgotten passwords as the cost of doing business. Not anymore. If an app makes us tap too many times or hunt for a physical credit card, we simply leave. Today, speed is the only currency that matters