To get more from a Google Ads agency, set shared goals and fix tracking before...

https://www.bookmark-zulu.win/getting-better-results-from-a-google-ads-agency-starts-with-agreeing-on-what

To get more from a Google Ads agency, set shared goals and fix tracking before spend. Check lead quality, not just count. Run structured tests on ads and pages, learn what brings good leads, and use that evidence to guide next steps and budget decisions.