Search is shifting from blue links to conversational AI. Agent-first search...

https://wiki-room.win/index.php/The_Death_of_the_Link:_Why_You_Need_to_Master_Intent-Driven_Content_Today

Search is shifting from blue links to conversational AI. Agent-first search means tools like ChatGPT synthesize answers directly, often bypassing traditional website traffic. SEO teams must pivot to Answer Engine Optimization (AEO) to remain relevant