Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Old rank tracking is dead. AI Overviews in Europe are triggering a 30% CTR drop and a surge in zero-click searches. If you only track keyword positions, you are missing the full picture