Most content just disappears into the void. It is not that the writing is bad,...

https://spark-wiki.win/index.php/Stop_Screaming_into_the_Void:_A_Strategic_Guide_to_Real_Twitter_Engagement

Most content just disappears into the void. It is not that the writing is bad, but the structure fails to grab attention. I have seen 90 percent of social posts fall flat because they lack a clear value proposition for the person scrolling