How to size up demand before entering a new local market

https://readharvesty.com/s/ExIhDOXWwrLMcmC5iRlHL

Sizing up demand before entering a new local market means researching customer needs, competition, and local trends to avoid wasted effort. Observing foot traffic, checking online searches, or running small tests like pop-up events or surveys helps gauge real interest. Understanding cultural preferences and seasonal patterns also matters. This approach reduces risk by validating whether the market has enough potential customers to justify a launch.