How a $12M B2B SaaS Company Lost Deals and Clarity to Manual CRM Practices

https://johnathanbrqv034.raidersfanteamshop.com/when-meridian-ai-reset-pipeline-priorities-on-january-29-2026-what-northbridge-procurement-did-next

When the company hit $12 million in ARR, leadership assumed the CRM debate was settled. The sales manager insisted on “what the reps like” and the operations lead wanted the cheapest subscription plan