Getting better results from a Google Ads agency starts with agreeing on what...

https://milosinspiringjournals.talesignal.com/posts/how-do-i-tell-if-an-agency-is-optimizing-or-just-busy

Getting better results from a Google Ads agency starts with agreeing on what success means and setting shared objectives. Confirm tracking works before increasing spend, then judge campaigns by lead quality, not just clicks or form fills