Delivery Evidence Beats Positioning Statements: How Clear Ownership Ended a Six-Month Stall at a SaaS Company

https://atavi.com/share/xp6gmgz2ox5h

How a $12M SaaS Company Lost Six Months Over Delivery Ownership Confusion Two years after launch, a B2B SaaS company with $12 million annual recurring revenue planned a new enterprise module expected to increase ARR by roughly 15% in the