Customer experience plays a key role in keeping users coming back to digital...

https://hectorsinterestingjournals.talesignal.com/posts/what-is-growthscribe-and-what-kind-of-topics-do-they-publish

Customer experience plays a key role in keeping users coming back to digital platforms. When onboarding is simple and quick—like cutting out extra steps—users feel less frustrated and more likely to stick around