Are Google Ranking Factors Worth the Investment for Small Businesses?

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

Google ranking factors sound abstract until you are the one trying to make payroll while chasing leads. For small businesses, Local SEO is rarely about “optimizing for Google” in a vacuum