A/B testing involves comparing two versions of a webpage or ad to determine which performs better in converting visitors

https://pr.portlandtribune.com/article/EverConvert-Expands-Social-Media-Marketing-Services-for-Law-Firms-as-Client-Research-Shifts-Online/6a15dcf4ea503b0002e15314

A/B testing involves comparing two versions of a webpage or ad to determine which performs better in converting visitors into customers.