90% Still Clicked the Sources: What That Moment Taught Us About AI Summaries

https://www.wpfastestcache.com/blog/how-ai-is-transforming-seo-and-digital-marketing-a-paradigm-shift-in-customer-acquisition/

In 2024 a small experiment flipped my assumptions. We rolled out AI-generated summaries for a news feed and added inline citations for half the users. The other half saw plain summaries with no sources