1. Look, we’ve been pouring budget into video ads for six months. Engagement rates are decent, but I’m struggling to pin down direct ROI beyond brand awareness. Has anyone cracked the code on linking video views to actual sales growth?

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1. Look, we’ve been pouring budget into video ads for six months. Engagement rates are decent, but I’m struggling to pin down direct ROI beyond brand awareness. Has anyone cracked the code on linking video views to actual sales growth? 2