1. Look, I’ve been all in on video for six months now, but I’m still struggling to link views to actual sales. Has anyone cracked a reliable way to track direct ROI beyond just engagement metrics? Open to any tools or hacks that have worked for you.

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1. Look, I’ve been all in on video for six months now, but I’m still struggling to link views to actual sales. Has anyone cracked a reliable way to track direct ROI beyond just engagement metrics? Open to any tools or hacks that have worked for you. 2